{"product_id":"craig-simon-hybrid-sidama-ethiopia","title":"Craig Simon Hybrid Sidama Ethiopia","description":"\u003cp\u003eCraig Simon HyBrid Sidama Ethiopia is the result of a decade-in-the-making collaboration between Australian roaster Craig Simon and producer Ashenafi Argaw in the Sidama region. The process — a true hybrid of natural and washed — was pioneered by Craig for his World Barista Championship routine, and then recreated here in Ethiopia with local Sidama varieties. Freshly picked cherries spend a day fermenting whole, are then pulped, briefly rinsed, and dried in a greenhouse drying room with fan ventilation. The result is a cup that threads the needle between natural richness and washed clarity: honey sweetness and ripe cherry up front, cocoa butter body through the middle, and a clean, orange blossom brightness on the finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003e\n\u003c!--[endif]--\u003eCompetition-proven hybrid process — developed for the World Barista Championship\u003c\/li\u003e\n\u003cli\u003eHoney, cherry, and cocoa butter with a bright, florally clean finish\u003c\/li\u003e\n\u003cli\u003eLuscious body with the clarity of a washed — a genuinely unique cup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTasting notes: Honey, Cherry, Cocoa Butter\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eOrigin: Ethiopia (Sidama — Betibiroti Project)\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eProducer: Craig Simon, Steve Holt \u0026amp; Ashenafi Argaw\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eVariety: Sidama\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eProcess: Hybrid Natural \u0026amp; Washed\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Fractured Coffee","offers":[{"title":"200g","offer_id":53562997670167,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/2740\/9943\/files\/Craig_Simon_Hybrid_Sidama_Ethiopia.png?v=1782174641","url":"https:\/\/fracturedcoffee.com\/products\/craig-simon-hybrid-sidama-ethiopia","provider":"Fractured Coffee","version":"1.0","type":"link"}